Adeia Inc. has unveiled an ambitious e-commerce licensing program, targeting 90 potential licensees with access to its robust patent portfolio. This portfolio encompasses cutting-edge technologies such as virtual try-on features, advanced search and recommendation systems, and innovative imaging solutions.
This initiative underscores the growing importance of IP Scouting—enabling businesses to identify and leverage groundbreaking innovations in an increasingly competitive landscape.
Adeia's licensing program exemplifies how strategic IP management can facilitate the integration of advanced technologies into e-commerce platforms, thereby enhancing customer engagement and driving business growth.
This case study highlights the significance of IP scouting in social commerce, showcasing how Patenti’s tools enable businesses to make informed decisions, avoid infringement, and enhance competitive advantage through comprehensive patent insights.
IP Scouting Overview
IP scouting is the process of systematically exploring the intellectual property landscape to gather insights on patents, technologies, and trends relevant to a particular field. By conducting thorough patent analysis, businesses can identify opportunities for innovation, spot gaps in the market, and stay ahead of competitors. It involves reviewing patent databases, tracking competitor IP activities, mapping technology landscapes, and conducting Freedom to Operate (FTO) searches.
Key Components of IP Scouting:
Patent Analysis: Review existing patents to identify emerging trends, gaps, and opportunities in social commerce technologies.
Competitor Monitoring: Track competitors’ patent filings to understand their strategies and future innovations.
Technology Landscape Mapping: Assess the scope and evolution of social commerce technologies to effectively position products in the market.
FTO Searches: Ensure that new innovations do not infringe on existing patents, avoiding costly legal issues.
Enhancing Ideation: Patent insights can inspire new ideas and reveal potential collaborators for co-innovation.
Thus, Patenti is designed to consume a brief snippet or detailed document on invention or subject matter to further list the following entities:
Patents,
Research articles and
Technical disclosures
Listed here are the significance of each of these entities:
Term | Definition | Use |
Patents | Legal rights granted to inventors for their inventions, preventing others from using them without permission. | Protects innovations, provides exclusivity in the market, and can attract investment. |
Research Articles | Scholarly papers that present original research findings, methodologies, and discussions within a specific field. | Provides insights into emerging technologies and theoretical advancements, guiding R&D efforts. |
Technical Disclosures | Documents that describe a technology's details and applications, often submitted to regulatory bodies or industry standards. | Offers insights into practical applications and existing technologies, aiding in innovation and compliance. |
Patenti's Role in IP Scouting for Social Commerce:
Patenti’s tools are designed to assist businesses in mapping the patent landscape for social commerce. Through detailed patent analysis, Patenti helps businesses uncover relevant patents, prior-art, and technical disclosures related to their product development.
Upon consuming description of social commerce, Patenti has provided the detailed report of key areas where IPs are secured in Social Commerce:
Key Terms | Mapped Patents | Scholarly Reference | Technical Disclosure Commons |
social media API integration | |||
direct purchases from posts | |||
integrated payment systems | |||
real-time user interactions | |||
personalized product suggestions | |||
social commerce platform | |||
recommendation engine | |||
online shopping | |||
AI-driven recommendations | |||
secure transactions |
The report above provides a comprehensive overview of patents and technical disclosures that can serve as valuable resources for product teams during the ideation phase and roadmap development.
Patent Landscape for Social Commerce:
In the context of a social commerce platform, several key technologies are critical to its functionality and innovation. Patenti's IP scouting tool identifies and categorizes patents that are essential for the development of such platforms. These technologies include:
Social Media API Integration: Patents related to the integration of social media APIs that allow users to make purchases directly from social media posts.
Direct Purchases from Posts: Patents covering systems and methods for enabling users to purchase products directly through social media content.
Personalized Product Recommendations: Patents focused on AI-driven recommendation engines that analyze user behavior to suggest relevant products.
Secure Transactions: Patents related to secure payment systems that support multiple currencies and ensure safe transactions for global users.
OKR | Feature Proposed | Prior Art | Comments |
Customer Experience | Buying with One-Click | Owner: Amazon "Buy Now". Indirect Competitor | |
Geography & Retail Segment | Price Matching for Retail Stores | Indirect Competitor | |
Geography & Retail Segment | Social matching | Direct Competitor | |
Product and Services | Systems and methods for collation, translation, and analysis of passively created digital interaction and relationship data | Patent Owner: Skype Direct Competitor | |
Product and Services | Systems and methods for collation, translation, and analysis of passively created digital interaction and relationship data | Patent Owner: Skype Direct Competitor | |
Product and Services | Systems and methods for collation, translation, and analysis of passively created digital interaction and relationship data | Patent Owner: Skype Direct Competitor | |
Product and Services | Systems and methods for collation, translation, and analysis of passively created digital interaction and relationship data | Patent Owner: Skype Direct Competitor | |
Marketing Strategy | Learning based metric determination for service sessions | Indirect Competitor | |
Marketing Strategy | Using machine learning to predict user profile affinity based on behavioral data analytics | Direct Competitor | |
Marketing Strategy | Dynamic presentation of content based on physical cues from a content consumer | Direct Competitor | |
Marketing Strategy | Accounting for organically occurring interactions with content when selecting content items for presenstation to users of an online system | Patent Owner: Facebook Marketplace Direct Competitor | |
Marketing Strategy | Delivering content promoting a web page to users of an online system | Patent Owner: Facebook Marketplace Direct Competitor | |
Marketing Strategy | Method and system for facilitating communication based on user interests and location | Patent Owner: Facebook Marketplace Direct Competitor |
The patents and technical disclosures uncovered through IP scouting can be used to enhance social commerce platforms in sectors such as:
Retail & Fashion: By enabling personalized shopping experiences, businesses can leverage social commerce to drive higher engagement and conversion rates.
Beauty & Electronics: Integrating direct purchases and personalized recommendations into social media platforms can attract new customers and build brand loyalty.
Marketing Agencies: Social media platforms can facilitate influencer-led campaigns where users can make direct purchases from posts, driving sales and engagement.
Commercialization strategies for these technologies include:
Licensing Opportunities: Engage with patent owners for licensing or technology transfer to fast-track market entry.
Collaborations: Partner with social media platforms or e-commerce businesses to integrate the technology into their ecosystems.
Proprietary Application Development: Develop proprietary social commerce apps to directly connect consumers with products, enhancing user experience and driving sales.
Recommendation for Product Teams:
Based on this IP Scouting and patent landscape analysis, two key areas for innovation in social commerce stand out as candidate for new Patent filing as well as product success:
User-Generated Virtual Fashion Shows: This concept allows users to submit designs for virtual showcases, engage with the community, and test designs before production. This could be an exciting area for filing new patents.
Social Impact Marketplace: A platform where consumers can shop for products aligned with their values, supporting sustainability and social causes. This concept also presents an opportunity for innovation and patenting.
R&D Company's Perspective:
As the demand for advanced technologies in the e-commerce sector increases, businesses face growing pressure to innovate while navigating the complex patent landscape. One such example is Adeia’s e-commerce licensing program, which illustrates how companies in the digital retail space can utilize their patent portfolios to drive innovation and expand their market reach. By licensing key technologies to e-commerce platforms, Adeia is helping businesses integrate cutting-edge features like virtual try-ons, recommendation systems, and enhanced imaging technologies into their platforms.
Startups's Perspective:
Dilli Babu, a seasoned leader in product innovation with strategic growth and CEO of ShopConnect, has made IP scouting a cornerstone of technological differentiation at both ShopConnect and his latest venture, KitchenConnect. By embedding IP analysis into the product development strategies, he has driven the adoption of advanced technologies such as AR/VR integration, AI-driven personalization, and real-time user interactions, while ensuring freedom to operate and mitigating IP risks.
At KitchenConnect, Dilli has elevated this approach by leveraging licensing as a strategic revenue stream. Proprietary technologies like smart kitchen interfaces, interactive recipe modules, and connected kitchen appliances not only attract consumers but also enable partnerships through licensing, opening new revenue opportunities and accelerating market penetration.
This visionary strategy is helping expand their impact across India, the USA, EU and global markets.
Conclusion
Patenti’s platform enables businesses to perform detailed patent analysis by consuming invention descriptions and identifying key patents, research articles, and technical disclosures related to social commerce. For example, Patenti mapped patents related to following feature in this case study:
AI-Driven Recommendations
Real-Time User Interactions
Integrated Payment Systems
Personalized Product Suggestions
These insights allow businesses to align their product development with existing technologies, avoiding potential infringement and uncovering new opportunities for innovation.
Key Patents Mapped by Patenti includes
Social Media API Integration
Direct Purchases from Posts
Recommendation Engine
AI-Driven Recommendations
Secure Transactions
Through these mapping and recommendations, Patenti helps companies stay ahead in the competitive landscape of social commerce, ensuring they maximize the potential of their intellectual property. By identifying relevant patents, mapping technology trends, and ensuring freedom to operate, Patenti enables businesses to make informed decisions and innovate strategically.
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